**Welcome to the world of Light My Fire.**

At the heart of our company, we have one purpose; to create products that reconnect us with nature, wherever we are. We combine design and functionality with the joy of adventure and new experience. From lunch breaks in local parks, to meals whilst hiking in vast forests. From family grills in city gardens to cooking on the peaks of mountain ranges, our dream remains the same: To enjoy the beauty of the outdoors, to think of generations to come, to encourage the exploration of forgotten skills and to rediscover, the art of fire.

**It started with a stick.**\
In 1995 our founder, Michael Odqvist, came across an age-old secret: MayaSticks. He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, but the sticks were also completely natural and produced from waste—the stumps left from felled pine trees—by locals in Guatemala.\
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By starting fair trade production on a larger scale, Michael helped 400 of these descendants of Maya Indians make more money so that they were able to start sending their children to school. A year later, the fire-starters were launched in Sweden. Unfortunately, the timing wasn't right, nobody really understood the product, and we didn't have enough money to market them. It was a complete flop. Extremely frustrating, since we just loved our MayaSticks and truly believed that more people would do so too if they only discovered them.

**Ultimate fire-starters.**\
But it’s not in our nature to give up. Instead, we started investigating alternative ways to sell the MayaSticks. And in 1996, we found the perfect match—a magnesium fire-starter that was developed and used by the Swedish Army. Suddenly, everything fell into place. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the MayaSticks. One-plus-one equaled the ultimate way to start a fire in any weather, at any altitude.

**Design with a smile and color.**\
Finally, we had a firm foundation for our future. But we also realized there was a lot more potential in the outdoor field. Most equipment was plain and drab: brown, black and green. With the help of the legendary brand specialist Claes Andréasson (Absolut Vodka) and the successful copywriter Steve Strid, Light My Fire turned into a brand concept. At the same time, Calill Odqvist, Michael’s daughter, who had worked for the company since the early days, became our CEO. From then on, premium-quality outdoor products, designed with a smile and a whole palette of color, were our business.

**Only the beginning.**\
Our first product produced in Sweden was the MealKit, designed by Joachim Nordwall and presented to the market in 2005. It was a set with five clever, practical pieces—everything you need to eat outdoors in a civilized way.

But one part of the MealKit attracted a lot more attention than the rest, and we realized we had a star on our hands. The Spork became a huge hit. Fans sent us love letters and photos of their Spork’s adventures.

Today the Spork family has grown with Spork XM, Spork Little, Spork Large, Swedish Spork and Spork Titanium. A grand total of more than 50 million Sporks have been sold. The Spork is also one of the reasons Light My Fire products are now being distributed in 50 countries. You can buy our products in more than 7,800 stores. And this is only the beginning.

**Design, color, functionality.**\
Our lives have become digital, time-efficient, mobile and programmed. Yet when we dream, we dream of candlelight and romance, campfires and freedom, bonfires and celebration. Everyone longs for fire. Fire is life. We sell fire. We develop unique, low-tech, premium-quality outdoor products with good design, beautiful colors and multifunctionality that make them just as attractive to use in the city as in the wild.

**Irresistible.**\
We love color. We love design. We love functionality. We love the outdoors. And we love having fun. That’s why our products are such bright ideas. Simple (sometimes it’s amazing nobody’s come up with them before) and yet completely irresistible. Nature is full of beautiful shapes and colors. Why shouldn’t the things we bring into it be the same?\
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**Made in Sweden.**\
We’re a Swedish company, and we choose to manufacture our products at home. The reasons are simple: Working with a factory in Sweden helps us maintain strict quality standards, minimize unnecessary waste and recycle our BORROW Program products into new ones. There are shorter lead times so we can come up with new designs, and prototype with others looking to use more responsible materials. And we must admit, we’re proud to be a local hero, staying true to our Swedish roots.

Winters are long and summers are quite often chilly in Sweden. And yet, we Swedes love spending time outdoors, in the woods, on the beach, in the mountains. We’re blessed with a country that isn’t just breathtakingly beautiful and varied, it’s also open to everybody. This makes us very aware of nature—and the environment—from an early age. Swedish design has always been known for quality combined with functionality. At Light My Fire, we’re doing our very best to continue this tradition and develop new, exciting products that let you make the most of the outdoors, whether you're in the city or far from civilization.

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