**Light My Fire** is a Swedish outdoor brand that develops smart, colorful products for both everyday life and adventure. Founded in 1995, the company has its roots in fire — with MayaSticks, a natural ignition material produced through fair trade, and the iconic Swedish FireSteel that works in all weathers.

With the ambition to make outdoor living more accessible and fun, Light My Fire has combined high functionality with playful design and strong colours. An important breakthrough came in 2005 with MealKit and especially the Sporken, which today is one of the world's most famous outdoor products with over 50 million sold.

The products are designed and manufactured in Sweden and are used all over the world. Light My Fire stands for Scandinavian values such as quality, sustainability and function — and a strong love for food, fire and outdoor life.